One Medical
About One Medical
One Medical aimed to create a new kind of doctor’s office and primary care experience centered around people. As the company expanded into new cities and services, their visual identity became complex and misaligned with the premium experience they sought to deliver. Our collaboration with the internal design team focused on rebuilding their identity system to reflect their core values and enhance user experience.
Brand Audit and Competitive Analysis
We conducted an extensive brand audit and competitive analysis to identify key strengths in One Medical's existing identity and opportunities for growth. This process involved gathering insights from stakeholders and analyzing market trends to ensure the new identity would resonate with their target audience while maintaining a premium feel.
Sophisticated Brand Evolution
The result of our efforts is a sophisticated brand that embodies both premium quality and a human touch. We refined the logotype, simplified the color palette, and developed an expressive typographic system that aligns with One Medical's mission.
To enhance the visual system, we incorporated intimate photography of real people and hand-drawn illustrations, adding a personal touch that reflects the company’s commitment to people-centered care. A comprehensive set of brand guidelines was created to provide a flexible foundation for future growth and adaptation as One Medical continues to expand its services.
Our Work
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