We thrive on collaboration and sustainable thinking.

Our mission is to foster a sense of community and belonging through meaningful and impactful communication. We thrive to advance the wellbeing of people and the planet, building a resilient business, a thriving industry, and a healthier communal future.

Building Brands with Expertise and Innovation

Our marketing management consulting services address our clients' most pressing challenges and opportunities, from strategy, marketing, technology, transformation, design solutions, advanced analytics —across all industries and regions. With over 20 years of combined experience, our community brings wealth of knowledge and expertise to every project.

Hadi Mousawi

Managing Director & Founder

Driven by a passion for authentic storytelling, design and humanitarian causes.

A woman sitting in front of a laptop computer

Katherine Borge

Consulting Director

Driven by a dedication to community outreach, innovation, and enterprise growth.

A woman with long dark hair wearing a blue sweater

Rawan Hoteit

Digital Marketing Lead

Dedicated to purposeful research and meaningful connections.

Ali Hachem

MarComms Lead

Focused on bridging cultural nuances and fostering meaningful discourse.

Supportive, authentic, inspiring and knowledgeable

Ambitious

Always pushing the envelope, staying ahead of the curve.

Flexible

Quick to respond to changes and evolving market trends.

Realistic

We remain rooted in data, KPIs, integrity and long-term growth.

Loving

This passion drives us to deliver results.

Intelligent

We unite insight-driven analytics with unspoken human needs.

Wizards

Connecting every touchpoint for omni-channel marketing.

Looking to the Horizon

We envision a tapestry of interconnected communities—where collective inspiration sparks progress, and every campaign forges measurable success, shining across every sector we touch.

We invite you to join us on this journey—where creativity intersects with accountability, and every step forward is measured by the positive impact we bring to the communities we serve.

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Communications and design

We chart your brand’s unique story, values, and visual identity—ensuring each element aligns in a cohesive pattern that speaks to the community you want to reach.

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Visual branding and concepting

Brand positioning

PR and messaging strategy

Experience and story design

Animation and media production

UI/UX design and development

Consultation and strategy

We craft campaigns that spark curiosity and involvement, weaving together platforms, partnerships, and imaginative storytelling. Our approach is innovative, yet always guided by data to confirm we reach meaningful results.

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Growth marketing & sales consultancy

Go-to-market strategy

Fractional CMO services

Integrated media plan

MarTech advisory & AI

Digital transformation and adoption

Content & performance

Advertising and media

Campaign development

Search engine optimization

Social media and content marketing

Conversion rate optimization

Email & marketing automation

Join our community

We're always seeking individuals who resonate with our cultural values – courage, kindness, curiosity, and individuality. If you align with these principles, we'd love to hear from you. Our strength lies in our diverse and talented team of marketing experts. Each member brings a unique set of skills and perspectives, fostering a collaborative environment where creativity and innovation thrive. Together, we work seamlessly to deliver outstanding results for our clients.
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Beyond conventional perks, we champion genuine care, understanding, and trust to support our team's diverse needs - proactively fostering wellness creates a sustainable environment where personal and professional flourishing thrives. Our flexible hybrid/remote model, modular workweek, and inclusive time-off policies underscore our commitment to nurturing individual wellbeing and community strength.

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