Emirates Hospital
About Emirates International Hospital
Emirates International Hospital is committed to providing exceptional healthcare services with a focus on patient-centered care. As they expanded their services, the need for a cohesive brand identity became evident to reflect their commitment to quality and innovation in healthcare.
Brand Strategy Development
Our proposed strategy for Emirates International Hospital centers on the concept of “Thrive,” capturing the essence of vitality, progress, and holistic care. Our goal is to integrate cultural authenticity with innovative design elements by incorporating understated regional motifs into contemporary layouts, preserving the hospital’s heritage as a comforting presence in Al Ain. At the same time, we aim to highlight the hospital’s forward-thinking services and cutting-edge technology through clean, modern visuals and messaging. Beyond aesthetics, the strategy also focuses on fostering a nurturing environment that supports growth, healing, and ongoing care, ensuring that both patients and staff feel empowered to thrive.
Brand Assets
Our proposal includes a cohesive suite of branded materials built around the “Thrive” concept:
- Visual Identity & Packaging: Calming color palettes and nature-inspired designs for medication boxes, patient kits, and other touchpoints, reinforcing trust and comfort.
- Uniform Designs: Professional yet inviting staff uniforms that blend contemporary style with traditional accents, fostering unity and cultural resonance.
- On-site Signage: User-friendly directional signs and environmental graphics that emphasize simplicity, accessibility, and a welcoming atmosphere.
- Marketing Collateral: Consistent branding applied to brochures, social media templates, patient education materials, and more—unifying the patient journey under a single brand identity.
Our Work
Get stronger, clearer returns on your marketing investment.
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