Authenticity as a Differentiator
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What is Personal Branding?
It’s easier to start with what a personal brand isn’t. It’s not a color scheme, a logo, a style of dress, or the way you talk. Sure, all of those things are important and help to make the overall brand, but at the end of the day, a personal brand is more like a reputation. It’s how people feel about you that matters. It’s personal. It involves who you are, your values, life philosophy, business, and more. It is the authentic image you present to the world and what makes you different. When done well a personal brand allows you to transcend existing markets and create new ones.
Request a proposalKey Services for Personal Branding
Interviews & Audit
Your story will be the building blocks of your brand. During the discovery process, it’s important to look at: During the discovery process, it's essential to explore your backstory, including your background and family history, and the inciting incident that inspired you to take action.
PR & Communications Strategy
We Identify the defining attributes that make your brand unique—whether through catchphrases, colors, or signature wardrobe choices—creating a cohesive and authentic narrative. Then, we create your integrated digital & PR brand strategy. We craft your vision and mission, your narrative and your ‘why’.
Content Marketing & Socials
Before we begin any outreach, we elevate your personal brand on LinkedIn and other social media channels, write and position your executive profile, establish a brand look and feel, design brand assets, and create your media kit.
Media & Speaking Opportunities
We build credibility and manage your global outreach by proactively pitching you for media coverage, ghostwriting thought leadership for magazines, and negotiating and securing you opportunities to speak on global stages.
Personal Branding Just Became the Future of Marketing
Today, the benefits of building a personal brand include everything from becoming an industry leader and aligning with the right clients, to book deals, franchising opportunities, and more. The largest benefit, however, is the security of wielding your own destiny. You no longer have to rely on a boss, a single career, or a physical location. You can live anywhere and earn a living creating value for others.
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Discovery
We begin with deeply immersing ourselves into your brand's context & needs.
Diagnostic
With the challenge identified, we employ data driven and creative research.
Strategy
We create tailored strategies & plans designed for you and your brand.
Implementation
We crave accountability and seek to ensure every investment made will drive progress.
